House builders have largely shunned TV advertising since the iconic Barratt helicopter advert of the 1970s. (Yes it really was 40 years ago and if you fancy a minute of nostalgia click here)
However, that’s about to change with Redrow embarking on a TV campaign to challenge the widely held perception that new builds are small, uniform and soulless.
I’ll let Redrow take you through the myth debunking as they aim to differentiate their product both from other house builders and the second-hand market.
If the campaign proves to be successful it may well bring buyers to the wider new build market who may have only have been focused on second-hand homes. Likewise, it may also pave the way for other builders to take the plunge on TV advertising. It’s fair to say that the medium has changed significantly since the Barratt helicopter.
If so, it may have been the top seat within Gleeson’s boardroom.
After 7 years as MJ Gleeson’s CEO, Jolyon Harrison, has stepped down with immediate effect after a disagreement over remuneration.
Gleeson made the following statement: “Following extensive discussions with Mr Harrison regarding his remuneration and succession planning, the board concluded that it was not possible to find a mutually acceptable basis for Mr Harrison to continue as chief executive officer,”
James Thomson, former CEO of regeneration rival, Keepmoat, has been put in post as interim CEO whilst the business begins it’s search for a permanent successor.
The business sought to reassure investors by restating that forthcoming results will still indicate strong growth and be in line with expectations.
The quick answer is: depends on who you ask?
Halifax released figures claiming a 5.2% average price increase for the 12 months to May of this year. This looks somewhat generous given that Nationwide put the figure at just 0.6%. The ONS put the figure at a slightly more optimistic 1.4%.
When questioned about the discrepancy the MD of Halifax, Russell Galley, claimed that their figure was flattered by weak growth in the previous period. And then resorted to covering all eventualities with the following statement: “Looking ahead, we expect the current trend of stability based on high employment and low-interest rates to persist over the coming months, though clearly any downturn in the wider economy would be keenly felt in the housing market”.